Plainfeld Traditional Brass Band

2023

Corporate Design, Graphic Design, Illustration

Strategy and corporate design for the Plainfeld Traditional Brass Band to better engage younger audiences.

Traditional brass music is often seen as old-fashioned, static, and bound by rigid rules. The Plainfeld Traditional Brass Band aims to break down these prejudices and reconnect young people with the genre. To communicate this mission, we were commissioned to create a design that counters the band's dusty image. While doing so, we ensured that tradition and local identity remained central, allowing older generations to continue identifying with the association.

White tote bag with red musician characters hanging from a chair

Traditional brass music is often seen as old-fashioned, static, and bound by rigid rules. The Plainfeld Traditional Brass Band aims to break down these prejudices and reconnect young people with the genre. To communicate this mission, we were commissioned to create a design that counters the band's dusty image. While doing so, we ensured that tradition and local identity remained central, allowing older generations to continue identifying with the association.

Red-and-white spring concert poster on a green car

Red illustrated tuba character with a flowing dress

Series of red characters combining musical instruments with dancing bodies

Row of red-and-white spring concert posters on a concrete wall

Trachtenmusikkapelle Plainfeld poster with a close-up of a tuba

Slim white leaflet with red typography, a crest and musician characters