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Founded in 2017, 5 employees, 150+ national and international clients, 20+ nationally and internationally relevant awards and nominations, memberships in Creative Club Austria, Art Directors Club of Europe, quality standards in corporate design, Bildrecht

Brand consulting & strategy

We offer everything from comprehensive consulting on brand presence and communication to tailored brand strategy to position your brand and ensure its long-term success.

Analysis

  • Target audience analysis
  • Market analysis
  • Brand analysis

Strategy

  • Brand strategy
  • Communication plan
  • Brand analysis
  • Brand story

Branding & design

A brand's visual language is the deciding factor in whether or not you reach your target audiences through your established touchpoints. It is not just about aesthetics; it is about results. To achieve this, we create an individual and visually cohesive overall concept for every project that considers every aspect of the brand. This extends to the verbal identity, which defines the character with which the brand addresses its target groups.

Brand design

  • Brand development
  • Corporate design
  • Logo design
  • Production management

Graphic Design/Illustration

  • Branded Space
  • Cover Design
  • Editorial Design
  • Educational and Textbook Design
  • Installations
  • Motion Graphics
  • Packaging Design
  • Product Design
  • Social Media Content
  • Websites & Online Stores
  • Book Illustration
  • Editorial Illustration
  • Narrative Illustration
  • Poster Illustration
  • Technical Illustration

Communication & Advertising

The most sophisticated design is useless without effective communication. How does the brand speak to your customers, and when? Which media channels are used for which advertising concepts?
  • Advertising Visuals
  • Poster Design
  • Media planning
  • Campaign scaling
  • Advertising strategy
  • Advertising illustration
  • Advertising photography

Awards, rankings, and honors

Mut zur Wut poster competition

1x finalist

German Design Award

1x awarded

Salzburg State Prize

2x gold
2x silver
3x bronze
4x nominated

CCA Venus Award

2x bronze
6x shortlist

Joseph Binder Award

2x gold

ADCe Award

1x finalist

Horizont ranking

Austria's most creative agencies #23

Mut zur Wut Poster Competition

1x Finalist

German Design Award

1x Winner

Salzburg State Prize

2x Gold
2x Silver
3x Bronze
4x Nominated

CCA Venus Award

1x Bronze
3x Shortlist

Joseph Binder Award

2x Gold

ADC*E Award

1x Finalist

The Design Process

Research
Brainstorming
Idea
Solutions
& Communication
Impact

The Team

Hans-Christian Kogler
Partner, Creative Director
Gregor Sams
Partner, Managing Director
Anna Streitel
Senior Designer
Anna-Sophie Wehmeyer
Designer
Kamilla Khalikova
Designer

Awards

2026
Salzburg State Award
Gold in the category Graphic Design
2026
Salzburg State Award
Silver in the category Graphic Design
2026
Salzburg State Award
Silver in the category Corporate Design
2026
ADC*E Award
Finalist in the category Craft & Illustration
2025
Mut Zur Wut Poster Competition
Finalist
2025
CCA Venus Award
Bronze in the category Illustration
2025
Joseph Binder Award
Gold in the category Illustration in Miscellaneous Applications
2025
Joseph Binder Award
Gold in the Commercial Illustration category
2024
CCA Venus Award
Shortlist in the Illustration category
2024
CCA Venus Award
Shortlist in the Editorial & Communication Design category
2023
CCA Venus Award
Shortlist in the Self-Promotion category
2022
Salzburg State Prize
Bronze in the Corporate Design category
2019
German Design Award
Graphic Design category
2018
Salzburg State Prize
Gold in the Graphic Design category
2018
Salzburg State Prize
Bronze in the Corporate Design category

Exhibitions

2025
Contemporary Austrian Illustration
Bratislava
2025
Joseph Binder Award Exhibition
Vienna, designforum
2025
Joseph Binder Award Exhibition
Dornbirn, Campus Väre
2025
Mut zur Wut, Poster Exhibition
Heidelberg, Ethnological Museum
2021
Inclusion of several artworks in the Mon Share Art Gallery Milan
2021
Exhibition of several artworks at the Art Miami art fair
2021
Inclusion of several artworks in the Mon Share Art Gallery Miami
2025
Mut Zur Wut Poster Competition
Finalist

Selected Features

2025
Behance, Feature on the illustration gallery
2024
DesignRush
2024
Behance, Feature on the Photoshop gallery
2023
Instagram, featured by @branding.authority
2022
Behance, featured in the Branding gallery
2021
Behance, featured in the InDesign gallery
2021
Instagram, featured by @Behance
2021
Behance, featured in the illustration gallery
2020
Behance, featured in the Photoshop gallery
2020
Behance, featured in the illustration gallery
2020
Instagram, featured by @weloveillustration
2020
Behance, featured in the InDesign gallery
2020
Behance, featured in the editorial gallery
2019
Behance, Feature on the Illustration gallery
2019
Behance, Feature on the Photoshop gallery
2017
PAGE Magazine Agency of the Week
2017
Behance, Feature on the Photoshop gallery
2017
Behance, Feature on the Typography gallery
2016
Behance, Feature on the Poster gallery

Publications

2025
Joseph Binder Award 2024
2024
CCA´24 – Creatives of Austria
2024
Salzburger Nachrichten
Expert interview on "The Art of the Happy Accident"
2023
CCA´23 – Creatives of Austria
2022
Salzburger NachrichtenExpert interview on the topic of "Future prospects for design and advertising agencies"
2022
Commercial Photographers MagazineFeature on the field of advertising photography
2021
Slanted MagazineFeature in issue #38 Colours
2018
Horizont DossierPresentation of the project "the little connoisseur"
2016
Top of SalzburgPublication of architectural photographs

Talks & Guest Lectures

2025
Joseph Binder Symposium 2025
2023
HLWM Annahof Salzburg
2018
Salzburg University of Applied Sciences
Positioning as a designer

Rankings

2026
Horizont.at
#23 most creative agency in Austria
2025
The One Club of Creativity
#223 in Europe

Jury member

2026
CCA Venus Award
2025
Goldener Hahn
2024
Goldener Hahn

Call to action

Paris-Lodron-Straße 17/11,
5020 Salzburg
+43 662 877358
hello@punktformstrich.at
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