The Prangerschützen Plainfeld (225 years) and the Landjugend Plainfeld (80 years) are celebrating a joint anniversary in 2026. Under the motto "ZOM ZOM ZOM," a unique brand identity was developed that focuses on community, openness, and intergenerational celebration. The goal was to create a recognizable, non-commercial-looking corporate design that appeals to various target groups and can be used flexibly across different channels.
The visual concept combines traditional elements with contemporary design: the logo is composed of the initials of both associations, and the color palette is inspired by regional traditional costumes. A custom-developed set of characters symbolizes people coming together—figures clinking glasses, dancing, or shaking hands, which can be combined into an endless chain. The design was implemented for print, social media, and merchandise, creating a humorous, lively brand presence with high recognition value.
The Prangerschützen Plainfeld (225 years) and the Landjugend Plainfeld (80 years) are celebrating a joint anniversary in 2026. Under the motto "ZOM ZOM ZOM," a unique brand identity was developed that focuses on community, openness, and intergenerational celebration. The goal was to create a recognizable, non-commercial-looking corporate design that appeals to various target groups and can be used flexibly across different channels.
The visual concept combines traditional elements with contemporary design: the logo is composed of the initials of both associations, and the color palette is inspired by regional traditional costumes. A custom-developed set of characters symbolizes people coming together—figures clinking glasses, dancing, or shaking hands, which can be combined into an endless chain. The design was implemented for print, social media, and merchandise, creating a humorous, lively brand presence with high recognition value.
