Schauspielhaus Salzburg held a pitch in December 2024, for which this concept was developed. The core idea was to visualize the building itself as a permanent fixture of the institution, while the performances within represent a constantly evolving art form. This resulted in a highly flexible and contemporary corporate design system that feels both youthful and professional. The goal was to reignite interest in the theater, particularly among younger audiences.

In addition to the corporate design, we developed various potential key visuals for communication. The challenge was that, at the time of the pitch, the final staging of the plays had not yet been determined. We therefore created a series of concepts that captured the central themes and reflected the atmosphere of the planned performances in an abstract, illustrative, and conceptual way.