Anton Pustet Publishing

Window Display Design

2024

Illustration

Anton Pustet Publishing is a 452-year-old institution in Salzburg dedicated to topics such as architecture, art, culture, the environment, nature, movement, and the local region. Our task was to make the Anton Pustet bookstore more engaging and eye-catching from the outside. At the same time, it was important to appeal to a younger audience while respecting the publisher's core values.

The large window display area was redesigned to appear more modern and distinctive, thereby attracting more attention and foot traffic. The concept is based on illustrations that humorously depict the reading habits of Anton Pustet Publishing's customers. Various reading positions form the letters of the word "ANTON."

The illustrations are not only used in the window display but are also utilized across various other media as part of the overarching communication strategy.

The goal was to make the Anton Pustet bookstore more visible and modern in order to reach a broader, younger audience while communicating the publisher's core values of tradition, quality, and culture. This led to the idea of dedicating the window display to Anton Pustet's customers. Humorous illustrations show them in various reading positions that form the letters "ANTON"—a playful, memorable visual identity that customers can identify with. The design was launched during the Salzburg Literature Days and is conceived to be flexibly expandable and adaptable to other media.

Window lettering and illustrations at the Anton Pustet Verlag entrance

The large window display area was redesigned to appear more modern and distinctive, thereby attracting more attention and foot traffic. The concept is based on illustrations that humorously depict the reading habits of Anton Pustet Publishing's customers. Various reading positions form the letters of the word "ANTON."

The illustrations are not only used in the window display but are also utilized across various other media as part of the overarching communication strategy.

The goal was to make the Anton Pustet bookstore more visible and modern in order to reach a broader, younger audience while communicating the publisher's core values of tradition, quality, and culture. This led to the idea of dedicating the window display to Anton Pustet's customers. Humorous illustrations show them in various reading positions that form the letters "ANTON"—a playful, memorable visual identity that customers can identify with. The design was launched during the Salzburg Literature Days and is conceived to be flexibly expandable and adaptable to other media.

White line illustration of a person reading upside down on black

White character illustrations on the windows of Anton Pustet Verlag

Window illustration of a bent figure with long hair and an open book

White Anton Pustet Verlag tote bag with a reading figure on a green chair

White Anton Pustet Verlag poster with a black illustration of a reading figure

Anton Pustet Verlag facade with illustrated windows and bicycles

Black-and-white sketches of reading figures in different poses

White window illustration of a floating reading figure

Black-and-white Anton Pustet Verlag poster with an upside-down reading figure